“OOH works because it’s the most efficient and effective way to make a big, memorable impact wherever consumers are. And while audiences for other advertising media are fragmenting, OOH audiences are increasing.”
Clear Channel is pioneering the integration of Out-Of-Home with Mobile and Social Media to turn awareness and inspiration into engagement and purchase!
The “Insta-Social-Media” Artistic Direction create COHESION with NEW & TRADITIONAL medias!
** Silvercast 4K screen on Times Square could be used for a unique diffusion, photographed and then promoted online!
Did you ever think you could pay tribute to your best clients and promote your services at the same time?
By presenting your best customers on classics and digitals billboards you will make them feel special and important.
It is also a great way to thank them for their business by helping to get more visibility… and potential growth.
On top of that, their "endorsement" is a powerful proof that your services works!
Keep in mind, this concept is not more engaging for your customers than these testimonials you can read on some websites BUT… It is a lot more CREATIVE, EYE CATCHING & REWARDING FOR YOU AND YOUR CUSTOMERS!
This is an impactful marketing strategy merged into a rewarding customer experience that will HELP YOU strengthen your relationship with THEM by creating a deep sense of belonging!
SUCCESSFULLY CONCRETIZED IN CANADA
The concept has been tailored to fit OUTFRONT brand identity, screen format and language in Toronto and Montreal!
"OUTFRONT paid tribute to our valued clients and staff with a personalized photoshoot done in a classic “Instant Portrait” feel.
The “Instant Portraits” by Yanick Déry are featured on our digital assets in Toronto and Montreal as a token of appreciation and to illustrate the power of Out-of-Home."