“OOH works because it’s the most efficient and effective way to make a big, memorable impact wherever consumers are. And while audiences for other advertising media are fragmenting, OOH audiences are increasing.”

SOURCE: OAAA.org


#I am Out Of Home
+
GO BIG OR GO HOME

“COLLECTIVE & GLOBAL” MARKETING CONCEPT
CREATED FOR THE

OOH INDUSTRY

PRESENTED BY

YANICK DÉRY

© ALL RIGHT RESERVED YANICK DÉRY 2019



The “Insta-Social-Media” Artistic Direction create COHESION with  NEW & TRADITIONAL medias!


SHARE YOUR MESSAGE,
CREATE AWARENESS 

&

PAY TRIBUTE 
TO YOUR
BEST CUSTOMERS

You sell to your clients the benefits about OOH media placement…

But how is OOH industry using it for self- promotion?

Did you ever think you could pay tribute to your best clients and promote your services at the same time?

By presenting your best customers on classics and digitals billboards, not only you thank them for their business, but you also use them as a testimonial!

This is a powerful proof that your services works!


THINK LIKE  A PUBLISHER


TESTIMONIALS

Voice of Customer

WHEN YOU SAY IT ABOUT YOURSELF IT’S BRAGGING
When your customer says it about you it’s PROOF

- Jeffrey Gitomer

 
 
 

MARION TANDÉ
Manager, Department of Photography at The Museum of Modern Art / MoMA New York.


ARTISTIC MOVEMENT REFERENCE

& INSPIRATION

The Instant Portrait feel is far from the regular corporate picture everyone is doing.
It is meant to be Art and Modern.

Andy-001.jpg
Warholpolaroids.jpg

CLIVE PUNTER  Executive Vice President, Chief Revenue Officer  OUTFRONT MEDIA

CLIVE PUNTER
Executive Vice President, Chief Revenue Officer
OUTFRONT MEDIA

OOH WORKS… USE IT FOR YOURSELF!

yanick@yanickdery.com
514.577.8453


TURNKEY PRODUCTION FOR A SIMPLE & EASY EXPERIENCE!

BOOKING IN OTHER CITIES WILL BE AVAILABLE 
FROM FALL 2019 BY SPECIAL ARRANGEMENT

dery-031-round small.jpg


Screen Shot 2019-04-29 at 3.28.26 PM.png

It is quite delicate to ask your clients to use them for your self promotion. Thankfully, there is a simple strategy! 

By introducing the concept as an ARTIST EXHIBITION on your mediaTHEY will feel important and privileged to be part of this project…

This is an impactful marketing strategy merged into a rewarding customer experience that will HELP YOU strengthen your relationship with THEM by creating a deep sense of belonging!

Keep in mind, this concept is not more engaging for your customers than these testimonials you can read on some websites BUT… It is a lot more CREATIVE, EYE CATCHING & REWARDING FOR YOU AND YOUR CUSTOMERS!

Screen Shot 2019-04-29 at 3.35.29 PM.png

AVAILABLE WORLDWIDE

flat-world-map-image-impressive-decoration-humungour-png-flat-world-map-juice-cartine-6png-39561615.png