Impressive Printing Process
It is too bad the picture does not render the immensity of this printer. You have to be there to see it. I know in this digital age, this kind of machinerie (who still outperform the digital press in many ways), is about to die. The printing of magazines and newspaper is down… and it will be the same for OOH advertising where all sign are replaced gradually by digital boards.
I was quite impressed to see the “Airbrush Room”. Outfront is so concerned to get the perfect printing, everything is meticulously analysed and corrected before it goes out.
When I have seen this billboard in the conference room, I have to admit it really open my mind on some ideas for my next exhibition. I am privileged to have been in the printing shop to shoot that. Thanks Outfront!