The day I visited Outfront in Etobicoke!


My first visit to Outfront Toronto’s office on December 11th 2018 to present in exclusivity the full concept of the OOH marketing campaign. It is great to see they can monitor every single digital billboards from the office.

After 9 months of e-brainstorm with Mo and Amanda, I decided to drive to Toronto to visit Michele Erskine, CEO, and John Arnone, marketing director, to present the latest version of my concept, adapted to Outfront identity with the hashtag #IamOUTFRONT.

outfront Maquette v1.jpg
Yanick DeryOutfront, OOH